Customer
Relationship Management
Objectives
|
To
understand being customer-centric |
|
To
understand the customer service to customer loyalty
equation |
|
To
understand the implication of technology |
|
To
understand key success factors of technology deployment |
Contents
|
Industry
overview |
|
Modeling
business relationships |
|
Reviewing
technology providers |
|
Data
mining |
|
Measuring
CRM effectiveness |
|
Decision
support system for CRM implementation |
Who
Should Attend
Top
and middle management professionals who wish to leverage CRM
for business advantage.
<< Back
