Leveraging
Customer Information
Objectives
|
To
understand ways to improve knowledge about customers |
|
How
to improve customer satisfaction |
|
Keeping
track with changing behaviour of customers |
|
Market
segmentation, customer size & customer buying criteria |
Contents
|
A
systematic approach |
|
Baseline
research and tracking |
|
Customer
satisfaction index |
|
Customer
feedback |
Who
Should Attend
All
business professionals with a concern for their customers
and willing to sharpen skills to see through the haze of data.
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