Marketing
: The Winning Concepts And Practices
Objectives
|
Marketing
in "Smiling and a friendly atmosphere" |
|
To
determine the needs, wants and preferences of a target
group |
|
of
customers |
|
Anticipating
the need to overhaul marketing and to improve its |
|
contribution
to the organization success |
|
To
propose marketing development program focusing on the
winning |
|
principles
and practices |
Contents
|
Market
understanding and the game plan |
|
Market
opportunity analysis |
|
Efficient
Vs. effective marketing plan |
|
Market
strategy design |
|
Creating
a customer keeping vision |
|
Winning
through pricing |
|
Building
relations with customers |
Who
Should Attend
All
marketing professionals.
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